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How to use a Promo

A Promo highlights a single key initiative, priority or other content. The Promo adds visual interest to a page with color and a photograph or illustration. 

Tips:

  • Use the Promo on a Landing Page or on a Basic Page.
  • Optionally showcase more than one image in an auto-rotating image gallery.
  • Avoid using more than 3 Promos on one page.

Learn How to Create a Page Component

Watch: How to create a Promo

See how to create a Promo on your website.

Example: Promo with image on the left

Savor the authentic flavors of the Chesapeake with a seat at a traditional backyard crab feast, seasoned with local history and a dash of coastal charm.

Visit and Explore Maryland

Required fields

1. Title – 75 characters max

The Title is a heading that introduces the Link. 

2. Link – 50 characters max

The Link has a label and a destination URL. The Link can go to a page on your website, or to an external website. If the Link goes to an external website, it will include an icon indicating that it goes to an external website

3. Promo Style

Select one of four Promo Styles: no image, image on the left, image on the right, and illustration.

Image Promo

  • Use a single image, or include more than one image to show an auto-rotating image gallery.
  • The images must be portrait orientation.
  • Each image size is 510x680 pixels (3:4 aspect ratio).

Illustration Promo 

Select from any of the available illustrations:

  • Maryland Flag
  • State House
  • State House Dome
  • Sailboat
  • Lighthouse
  • Sand dune
  • Tractor
  • Barn

Optional fields

1. Description – 250 characters max

The Description is optional. It provides additional context for the Link. We strongly encourage you to use the Description.

When to consider something else

Use a Link Collection or Visual Link Collection when you need to show more than one link.

More examples

Example: Image Gallery Promo

Savor the authentic flavors of the Chesapeake with a seat at a traditional backyard crab feast, seasoned with local history and a dash of coastal charm.

Visit and Explore Maryland

Example: Illustration Promo

Savor the authentic flavors of the Chesapeake with a seat at a traditional backyard crab feast, seasoned with local history and a dash of coastal charm.

Visit and Explore Maryland

Example: No image Promo

Savor the authentic flavors of the Chesapeake with a seat at a traditional backyard crab feast, seasoned with local history and a dash of coastal charm.

Visit and Explore Maryland

Stacked Promos

Promos with images stack when used one after another.

Example: Stacked Promo 1

Savor the authentic flavors of the Chesapeake with a seat at a traditional backyard crab feast, seasoned with local history and a dash of coastal charm.

Visit and Explore Maryland

Example: Stacked Promo 2

Savor the authentic flavors of the Chesapeake with a seat at a traditional backyard crab feast, seasoned with local history and a dash of coastal charm.

Visit and Explore Maryland

Get support

Ask questions about the Maryland Drupal CMS, Maryland Web Design System (MDWDS), accessibility, plain language, and more.

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